Search Engine Optimisation Geelong
Is your website showcasing your business online?
Search Engine Optimisation (SEO) is understood by business experts in Australia to be a highly effective and important strategy when it comes to marketing small to medium businesses online. Over the last 20 years, business owners and managers alike have seen the transformation of the digital landscape to a point where having a website is compulsory. Gone are the days where you used websites to merely display products to customers who were digitally savvy. Today, websites are one of the main arsenals that companies use to market their products and services.
The internet has been designed to provide users with instant information and with a lot of options displayed right in front of them. While this is great for the user, it is critical you grab their attention immediately, so being found on the search engine results is just step one and the second is engaging with your target audience. We will take the time to work out what your key sales propositions are, how they can best be promoted within your marketing budget and how to capture the attention of your audience.
At Lead Drive SEO, we believe that each Australian business is unique and each website is special, therefore we can’t offer a one size fits all approach. We offer bespoke SEO marketing services which are geared towards your unique business propositions, sales process, business goals and after-market service. In simple terms, whether marketing locally in Brisbane, Sydney, Melbourne, Adelaide, Perth or any other Australian city, or indeed internationally, SEO is the best most cost-effective and profitable way to market your business, improve your brand and to showcase what you have to offer online.
Are you being seen by local customers?
Perhaps you are you a business that needs a steady flow of local customers to be successful? Maybe you own a hairdressing salon or you run the local mower shop, or perhaps you are a plumber looking to expand your business over a geographical region? If this is you or you have a similar business, relying on just local foot traffic past your front door might not pay all of the bills.
Website optimisation is one thing, but to dominate your competition locally and be a market leader in your community, you will also need a great local business SEO strategy. We really enjoy seeing local business’ reach their full online potential and we have the techniques that deliver a great return on investment at a very affordable price.
It is important to remember that before people buy locally 70% of new customers read online reviews to help their buying decisions. So, incorporating your online reputation into any local SEO marketing strategy is critical to your success.
The benefits of adopting our SEO strategies
Increased Web Traffic
The top positions on search engine result pages or page one receive the majority of the customer clicks, so ranking towards the top of results pages can significantly increase traffic to your website. SEO focuses on displaying informative and keyword-relevant information in a format that search engines love. Having a website with fresh, relevant content, optimised tags, descriptions, titles, clean coding and structure (just to name a few) helps feed the search engines with what they love and in turn, they will love you back by ranking your website accordingly. The benefit to you is that you receive an increase in website traffic and because your content is ranked according to relevance to the customer your web traffic has already been pre-qualified, resulting in higher conversion rates.
Return On Investment
SEO provides quantifiable and trackable results, regardless of what type of website you have. Our SEO agency can track nearly every element of their strategy, such as ranking increases, internet traffic, and onsite conversions. Our analytics are extremely refined to a point where we can track each visitor’s movements, from the keyword they searched on to arrive at your website and every click or path that each visitor makes, including at what point they exit your website. This means that we can channel efforts into enhancing specific elements of your website that require improvement to keep visitors engaged on your site and improving sale outcomes resulting in greater ROI.
Rankings on the first page of search engine results enable your brand to be positioned right in front of people who are looking to buy products and services just like yours. Plus, buyers perceive that top ranking websites are more trustworthy and therefore clients are more willing to buy from you. So, having your website rank high in the search engines means the more opportunities that you will have for customers to see and become familiar with your brand, products, and services.
SEO is a great cost-effective marketing strategy because it focuses on users who are actively searching for your products and services online. This targeted inbound marketing helps your business save money and delivers high yielding results over other outbound strategies such as cold-calling. Cold-calling still has its place as an effective strategy, however, research shows that leads generated by SEO cost 61% less. The key difference is that SEO delivers more qualified leads over many other marketing strategies meaning it is a great cost-saver for companies.
We know that your business has gotten to where it is today from years of hard work, sacrifice and financial risk, so understandably it is very important to you. Make no mistake, small to medium Australian businesses are the lifeblood of our organisation, and we too have poured years of our lives into building the successful business that we have today.
We pride ourselves on making a difference for your business which is why our clients are supported by a team of internet and marketing experts who are always researching and testing our strategies to ensure that we remain at the at the cutting edge of search engine algorithm changes. We invest a lot of time and money in updating our advanced techniques and are continuously striving for higher search engine rankings for your website.
With a team of internet marketing experts, a passion for delivering superb results, a drive to remain at the forefront of internet marketing, and unmatched focus on ROI, using our services gives you the edge over your competitors that you have been searching for. So if you want to dominate your marketplace, then we need to talk! Don’t let your competitors gain the upper-hand, contact us today, we can help.